Customer Experience (CX)

Customer Experience (CX) - Erato Solutions

If you want to be found, stand where seeker seeks.

~ Sidney Lanier

Your brand is defined by the experience your user has at every touchpoint throughout their customer journey. Right from when they notice you in their search result, all the way to when they interact with your product or service and beyond.

Leaving a lasting impression by delivering an exceptional experience to your customers will decrease the difficulty of your marketing and sales efforts.

We develop a deep understanding of your users, what they need, what they value, their abilities, and also their limitations. This level of awareness enables us to design an empathetic and predictive experience, so your customers are proud to do business with you.

Your user experience is a culmination of the following

UX Strategy

In order to have an out-of-the-world user experience, it is very important to have a great UX strategy.

And, great UX strategy can be defined with thorough research.

Our research involves wearing a 007 hat and being very inquisitive with your primary and secondary stakeholders, as well as your current users (may be future if your product or service is new). We learn about their feelings, preferences, and behaviors to understand what they love and hate about your product or service.

We will align your desired user experience with your business objectives to make sure your users are thrilled when they use your products or services.

UX Design

A successful UX design delivers an unparalleled user experience, which emotionally touches the heart of your user.

Through careful analysis and testing we refine our UX design to ensure all points of friction during your customer’s journey are removed and they have a captivating experience.